CREATIVE TECHNOLOGY & DESIGN AT FIT

FIT is a pioneer in creating specialized academic program in the field of creative technology and design. When FIT’s Creative Technology minor launched in 2013, it was the first of its kind in the world. This is a personal classweb of Professor C.J. Yeh and Professor Christie Shin, the founders of FIT’s creative technology and design discipline.

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In addition to the Creative Technology minor, FIT’s Creative Technology and Design Discipline also offers required courses to five majors in the School of Art and Design, as well as several elective courses that are open to all FIT students. Taking full advantage of FIT's unique combination of design, business, and technology offerings is at the core of Communication Design’s pedagogical vision. This interdisciplinary foundation differentiates it from creative technology programs at other schools, which tend to focus solely on technological innovation.

In alignment with FIT’s mission, Creative Technology and Design Discipline’s educational goal is to provide students with a flexible curriculum and an empowering transdisciplinary learning environment. The educational goal is to elevate students’ command and understanding of cutting-edge design concepts and technology to perfect the execution of each student’s creative vision.

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CT371 INTRO TO KINETIC TYPOGRAPHY

The explosive advancement of digital technology greatly enhanced the importance of kinetic typography in recent years. In addition to catalyzing the popularity and ubiquity of kinetic type, digital technology also enabled designers to explore exciting new possibilities by combining movement and interactivity. Upon successful completion, student will be able to apply kinetic typography skills to websites, information kiosk, digital user interface, as well as media contents for mobile devices.

CT300 INTRO TO DIGITAL TYPOGRAPHY

This course focuses on the fundamental typographic elements, theories, and skills that are unique to screen-based media. The goal is to enable students to create responsive and screen-based typographic designs through their projects and present their design solutions in a professional quality case study reel. Topics covered include, but are not limited to user flow, information architecture, wireframe, content navigation, reading experience, and prototyping methods.

CD255 INTRO TO DIGITAL LAYPUT

The primary goal is for students to learn fundamental principles of layout design using InDesign. The lecture starts with major features and functions related to typography and editorial design in InDesign. It continues with the understanding of different kinds of textual content, hierarchy in content, page elements, consistency, and grid systems. This class also covers working with imagery, alternate layouts, and proper file preparation for various intents.

FASHION INSTITUTE OF TECHNOLOGY

The Fashion Institute of Technology (FIT), a State University of New York (SUNY) college of art, design, business, and technology, has been at the crossroads of commerce and creativity for over 70 years. With programs that blend hands-on practice, a strong grounding in theory, and a broad-based liberal arts foundation, FIT offers career education in nearly 50 areas, and grants associate, bachelor’s, and master’s degrees.

C. J. YEH

Professor

C.J. Yeh is a creative director, artist, educator, and author. Yeh has published seven books, several of which have been adopted by universities in Taiwan as textbooks. Yeh has won multiple teaching awards, including the FIT President’s Award for Faculty Excellence, the SUNY Chancellor’s Award for Excellence in Teaching, and the Adobe Educators’ Choice Awards. Yeh’s research interests include the practices, theories, and history of digital art.

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Yeh is the founder of Cynda Media Lab, an award-winning interdisciplinary design studio. Cynda Media Lab’s list of clients includes Google, legendary composer Alan Menken, and GUND. As an expert in digital branding and visual identity system design, Yeh has been awarded the Communication Arts Typography Award, the HOW International Design Award, and the iF Design Award. Yeh’s work has been featured in numerous publications, including Starting Your Career as a Graphic Designer, written by Michael Fleishman and published by Allworth Press.

Yeh has had solo exhibitions at the Queens Museum of Art, The Museum at FIT, and the Museum of Contemporary Art, Taipei. He has also lectured extensively around the world, speaking at the National Taiwan Museum of Fine Arts, Cornell University, the United Nations, and TEDxFultonStreet.

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CHRISTIE SHIN

Assistant Professor

Christie Shin has more than 20 years of professional experience as an educator, creative consultant, and graphic designer specializing in branding, typography, and digital media, which includes digital publishing and mobile app design. Before joining FIT, she taught digital design and new media courses at the Graduate School of Art and Design at Pratt Institute and at Hofstra University.

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In 2013, Shin joined Cynda Media Lab as partner and design director. Her clients include Hearst, UNESCO APCEIU, Kaplan, Inc., Sony, and GUND. Her design work has won numerous international awards from The Type Directors Club, Communication Arts, Print Regional Design Annual, and HOW Magazine.

Shin has lectured and presented her creative work and research internationally, most recently at some of the world’s most prestigious art schools, including the Rhode Island School of Design, Cornell University, the National Taiwan University of Arts, and Hongik University in South Korea.

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THE NFLxFIT PROJECT

Through a rigorous portfolio review process, 24 students from FIT's Creative Technology Minor were chosen to participate in this design contest. These participants formed 6 creative teams, and three awards are given to the winning teams at the conclusion of the contest: Grand Prize ($15,000), Second Place ($5,000), and People’s Choice ($5,000). The award winning designs will be applied to a wide range of NFL branded merchandise and made available for NFL fans globally.

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