- Prerequisite: CT300 Typography for Digital Content Design
- Date & Time: Monday 12:10 pm - 3 pm
- Classroom: Marvin Feldman Center Room 511
- Semester: Spring 2018
- Professor: Christie Shin
- Email: firstname.lastname@example.org
- Office: D317
- Phone: 212-217-5651
- Office Hours: Mon. 3-4, Tue. 2-3, Wed. 2-3, Thu. 2-3
- Class Website: ChristieShin.com
- Class google drive: SP18_CT372
The focus of this course is to create a branded digital product. Modern typography, design system, content development, experiential design, digital signage, interaction design, user interface(visual design) and user experience (UI/UX) design principles are discussed throughout the project. Topics covered in this course include, but are not limited to, design thinking methodology, digital product creative process, iterative design workflow, human-centered design, usability and wayfinding systems for interactive design.
Student Learning Outcomes:
Upon completion of the course, students will be able to:
- apply design thinking methodology in the creative process
- develop features and content for digital products based on research and Point of View (POV)
- apply iterative creative process creating digital products
- validate an idea with rapid prototyping methods
- develop advanced typography experience and interaction for multi-level design
Create a branded digital product for enhanced wayfinding and beyond–experiential design. This digital product will mainly be used in a specific mall/public space for shoppers, visitors, neighbors, commuters, etc. Students will develop features and content for a digital product where it will be installed in a kiosk, on digital signage, on a tablet or other mobile devices. The focus is to understand content needs and to improve customers’ experiences in both digital and physical spaces. Creative process will be based on the iterative cycle of the design thinking methodology, which consists of empathy, definition, ideation, prototyping, testing and implementation.
This project is a team project. There will be a three student maximum and the scope of work will be based on the number of members.
Unit/Area of Study:
UNIT 1 – DESIGN THINKING METHODOLOGY
The creative process, design thinking techniques and skills.
Week 1-7 (7 lecture/14 studio hours)
Definition/Research/Interpretation (3 weeks) :
- Interview (at least 5)
- Empathy mapping
- Journey maps
Idea Generation (3 weeks):
- Generate ideas/find creative solutions
- Benchmarking technique
- Value proposition canvas
Proposal presentation: Midterm checkpoint (week 7)
UNIT 2 – DIGITAL PRODUCT DEVELOPMENT
Experiential design, digital signage, design system, interaction and enhanced wayfinding system.
Week 8-13 (6 lecture/12 studio hours)
Content development (3 weeks):
- Define a scope of work
- Collect/create content
- Low-fidelity prototyping/simulation
Design development (3 weeks):
- Visual design
- Design system
- UI/UX design
- Hi-fidelity prototyping
- Motion graphics
Test the solution alternatives by using prototypes, and refine them based on target user’s feedback.
UNIT 3 – Professional presentation of a digital product
Presentation, case study reel
Week 14-15 (2 lecture/4 studio hours)
- Width: 1440 px
- Simple gif animation
Case study reel:
This project is a professional presentation of a digital product that students created. This digital product pitch will clearly demonstrate the digital product’s features and content with informational typography and/or voice over. Students begin with storyboarding for the key features and record a prototype created by InVision or other prototype tools such as Principle, After Effects.
- Screen size: 1920x1080 px
- Length: Max 2 minutes
Final presentation: Proof of concept (week 15)
- Research finding & proposal: 30%
- Midterm presentation: Digital product prototypes – proof of concept, simulation: 30%
- Behance page & case study reel: 20%
- 20% Attendance and professionalism
Attendance is not optional. If you are going to miss a class, you must contact the instructor via telephone or email ASAP. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of you classmates.
- Students are required to attend all classes, be on time, and remain for the entire class.
- Students who are absent for 3 classes will receive a grade of "F."
- Student who arrives 10 minutes after the start of the class will be considered late
- 2 late occurrences = one absence
- A student who arrives over 1 hour late or not returning from the break will be consider absent from the class
- An excused absence is still considered an absence